Business Foundations Challenge

Each week there is a pre-recorded video and a workbook to complete. You should allow two hours per week to watch the video and complete the worksheet, plus another one-five hours to implement any changes to your business depending on the class and what stage your business is currently at.

Week 1 - Business Set Up - Your goals and getting legal

Week 2 - Create your client avatar, what attracts and repels you from them and what sets you apart from your competition?

Week 3 - The client experience

Week 4 - Craft your offering and price point

Week 5 - Systems & Software
Week 6 - Brand awareness & building trust

Week 7 - Design your website

Week 8 - The questions to ask, the answers to give and when to say nothing

Week 9 - The Salesrooms

Week 10 - Active Marketing: Give your audience a reason to book now

Week 11 - The Marketing Calendar: Create a plan

Week 12 - Shooting for sales & The Post-Session Process

Access all classes instantly- and go back to them anytime in the next 12 months!

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Digital purchases are non-refundable.
By joining this challenge you agree not to share the information learned or the inclusions with other photographers.

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When Kirstie launched her pet photography business in Australia in 2012, the genre was barely a thing. She spent the next years at the forefront of this niche, marketing not just her own business, but the concept of pet photography. Each year she photographed around 100 dogs, cats and horses per year to create wall art and albums for pet-parents. Now based in Italy, she continues to offer pet photography to her clients back in Australia on return trips, but otherwise spends her energy helping other pet photographers build a business which will allow them to follow their dreams.

Internationally recognised as a leader in the industry, Kirstie hosts workshops, courses and business events for The Pet Photographers Club which she founded in 2018.

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